Mifal HaPais is the national lottery of Israel. Most gambling is illegal in Israel. The only bodies licensed to provide betting services are Mifal HaPais and The Israeli Sports Betting Council. In 2012, Mifal HaPais's annual revenue was estimated at NIS 5,000,000,000 a year.
Client: Mifal HaPais. Agency: Adler Homski
Brief: Benefits Promo. My role: Art directior, designer